The future is digital and this process marching to this virtual destination has commenced. The internet is redefining how we live our lives, how we trade and the economies are becoming more digital. It is unavoidable, even for developing countries like Uganda.
Uganda has already had a taste of the economy going digital with the success stories of e-commerce companies like Jumia, OLX and others. While these are largely foreign e-commerce retailers, a local innovator, Daniel Kiyega is churning out an e-commerce platform to address market needs.
Kiyega and his team launched an online shopping platform called Nofeka. Nofeka enters into the market with a promise ‘to take the game to the big boys.’ Already, the traffic on Nofeka’s site (www.nofeka.ug) has hit 500 viewers a day with their Facebook page has surpassed 3000 followers in under 2 weeks.
Daniel Kiyega the online shopping firm's founder and CEO says he has been harbouring this plan since 2014 but the Covid-19 lockdown that has pushed many conventional businesses including banks, restaurants plus others to go online reminded him of the need to start now.
“The major reason I have ventured into online retail, however, is to offer real convenience to shoppers in that they can place an order from where they are, continue going about their daily businesses and leave the rest to us,” he says.
We will ensure the product is delivered in time with just a small delivery fee and the exact product as it appears online something that most online retailers still fail to do.
Their Payment modes vary from MasterCard, pay Pal to mobile money and cash on delivery.
From groceries to toiletries, kitchenware, beverages, electronics and a variety of other products, Nofeka has its eyes on going full swing into online retail just like Alibaba, Amazon, eBay and Jumia locally.
Nofeka's target is to hit 10,000 orders in the short term and 1 million orders a month with in the next 5 years. The retailer also has plans to go continental changing the game of online shopping in Africa after consolidating it’s hold onto the Ugandan and East African market.
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