Pay Television services provider, Kwese TV, has said they have made the right investment to ‘stand the test of time’ as they look at conquering the television broadcasting spectrum on the African continent.
Herbert Mucunguzi, the General Manager of Kwese TV Uganda said they have carried out research ‘to understand the market’ and will be keen on creating local content for their dynamic viewers.
This content will also be accessed on mobile phone Apps and their website. Kwese Tv has two mobile apps – Kwese TV and Kwese Free Sports – all accessed on Android and iOS operating systems.
Mucunguzi, who was speaking on Tuesday morning in Kampala at the launch Kwese TV at Kabira Country Club, said they have launched an industry first payment model which will give Ugandan consumers the choice to purchase pay as you watch subscription packages. The lowest being Shs17, 000 for three days.
Kwese TV is owned by Econet Group founded by businessman Strive Musiyiwa. It brings to Uganda new exclusive channels like DreamWorkds, DTX, Viceland and Revolt. The Kwese TV platform will also host Uganda television channels.
Kwese TV made an entry into Ugandan market December last year when they launched their free to air sports channel – Kwese Free Sports. It is a dynamic satellite TV service provider bringing ‘premium sports and entertainment content to the market’.
“We have done our research. We will keep understanding the market and add channels that address your needs,” Mucunguzi told the media at the launch. He added: “I see Kwese producing professionals in the next coming years especially on the side of production. We want to create local content.
“African viewers have become increasingly more discerning and we cater to these diverse viewing appetites not only thourgh premium content but also by means of a multi-platform broadcast offering which includes traditional TV, Mobile Apps and digitall viewership options.”
Visit Kwese website HERE