Total Unveils New Excellium Nationwide Campaign

Total Uganda retail and marketing team led by the Managing Director Obi iMEMBA (2nd R) show off the grand prize KIA car at the launch of a two months long nationwide Total Excellium Epic Battle campaign COURTESY PHOTO Total Uganda retail and marketing team led by the Managing Director Obi iMEMBA (2nd R) show off the grand prize KIA car at the launch of a two months long nationwide Total Excellium Epic Battle campaign

Total Uganda has unveiled a new nationwide campaign dubbed “Epic Battle” aimed at driving increased consumption of its Total Excellium environmentally and engine friendly fuel in addition to rewarding its customers for the continued support.

Speaking at the launch event at the Total Nakawa service station, Mr. Obi iMEMBA said the new campaign has a mission to eliminate dirt from car engines.

“At Total, we believe a clean engine lasts longer. By eliminating deposits, Total Excellium enables your engine to maintain its performance. Its anti-corrosion technology protects your engine for an extended lifetime. A clean engine uses less fuel.

“A fouled engine can increase your fuel consumption; this is why it is essential to keep it clean to maintain its efficiency. Total Excellium contains detergents which make for a reduction in your fuel consumption. A clean engine also pollutes less.

“By improving the running of your engine, Total Excellium contributes to a reduction in polluting emissions (carbon monoxide, hydrocarbons). The reduction in consumption directly results in a reduction in Carbon dioxide (CO2) emissions.”

He further noted that customer expectations are changing, along with their relationship to energy. “With products and services that are more digital, more responsible and closer to their requirements, we anticipate our customers’ needs to ensure that we remain their preferred partner.

“New trends require digitalization of the customer experience, greater emphasis on product utility and increased energy efficiency. We are transforming our customers’ expectations and their relationship with energy.

“Under the Epic Battle Campaign is the Total Hands Off My Ride nationwide Promotion. Total Uganda is taking this opportunity to give back to our esteemed customers by rewarding them for their loyalty to the brand this holiday season.”

The promotion will last 2 months with 3 lucky customers walking away with brand new KIA cars as a grand prize. It will include a TV game show where 5 lucky participants will take part in the TV shows that will be aired on Bukedde TV and NTV every Sunday starting Mid-November to Mid-December with repeats on Mondays.

Customer will be rewarded with fuel, free shopping, t-shirts, caps among other give a ways to a tune of 300M whenever they fuel with Total Excellium as nationwide tour in the over 100 stations on the network and 13 taxi parks.

“You stand a double chance when you use your Total Card to transact because every time you fuel we capture your transaction for the promotion so I encourage every customer to get the Total Card and enjoy even more discounts that are currently running on it. All you need to do is fuel Shs50, 000 and above and spin to win instant prizes at a station near you where our promotion teams will be,” iMEMBA concluded.

The promotion schedule will be published in print media, on radio and on all Total Uganda social media pages.

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