Uganda will hire four companies to market her tourism potential in China, Japan and the Gulf States of Oman, UAE, Qatar, Kuwait and Saudi Arabia, Stephen Asiimwe, the chief executive officer of Uganda Tourism Board, recently told a sector meeting in Kampala. He also revealed that they are talking to India to have a marketing firm present in the India subcontinent.
In 2016, Uganda hired three PR firms to market Uganda’s profile abroad. The hired firms are HG Consulting for the North America market, Kamageo for the United Kingdom (UK) and Ireland and KPRN for the Germany, Austrila and Switzerland.
At the time, Asiimwe said that the agencies were required to raise the profile of Uganda as a preferred tourism destination, increase inbound numbers of travelers and tourists to Uganda and promote investment opportunities in Uganda's tourism sector. The program was funded under the World Bank’s Competiveness and Enterprises Development Project (CEDP).
This endeavor has paid off, according to Asiimwe, because the country has seen a 25 percent growth. “In last two years our tourism numbers have gone up by 25 percent and this is a result of aggressive marketing promotion that we have started,”
“We hired three marketing companies; one in North America to service the United States and Canada, another to market us in United Kingdom and Ireland and another to market us in Germany, Austria and Switzerland.Overnight, we have seen a 25 percent growth especially in areas that we can measure in wildlife areas,”
“The other good news is that we are going to hire other three companies. One for China, one for Japan and another for the Gulf States (Oman, UAE, Qatar, Kuwait and Saudi Arabia) and the numbers are continuing to grow. We are talking to India to have a presence in that market,”
Asiimwe was speaking at the signing of a memorandum of understanding between Victoria University and hospitality-industry-leader, Speke Group of Hotels on July 17th, 2018 at Speke Apartments.
He praised the MoU and partnership noting that Victoria University and Speke Group of Hotels have understood the philosophy and the future is bright for them. He promised the two organization government and Uganda Tourism Board’s support.
Under the MoU, signed under the theme: ‘strengthening the hospitality industry in east africa', Victoria University will begin offering in-depth research oriented value addition to the hospitality and leisure industry in East Africa while Speke Group of Hotels will provide practical space upon which Victoria University students will easily and seamlessly gain industrial insights that could eventually result into soft skills and employment opportunity as well.