An annual Hospitality Report released by online booking agency Jumia Travel in Kampala has indicated that 43.8% of Ugandan travelers prefer booking 2 star hotels while 29.2% prefer 3 star, 14.6% prefer 4 star, 8.3% book 1 star and 4.1% rather stay at a 5 star hotel.
“Over the past year, a number of two star hotels started offering additional amenities such as WIFI than before plus their locations are suitable for the travelers especially when it comes to business.” Louis Badea, the Country Manager for Jumia Travel-Uganda.
The trend tends to represent pricing fears hotel users have. Two star hotels are relatively cheaper and affordable by Ugandan standards. Commenting on the pricing issue, Badea encouraged local hotels to be flexible in order to attract business.
The report which provides various data and insights into the tourism sector has Kampala as most searched destination and following right behind is the adventure capital Jinja that boosts of whitewater rafting, bungee jumping on the Nile.
Full report here